Our Purpose
Global community is closely connected but have daunting task to feed the world, to improve nutritional aspects and to minimize food waste.
Most difficult and complex within the food system is fresh produce supply chain which demands that all the stakeholders to collaborate, foster creativity and innovate.
We are curious and happy to solve complex problems and pledge our support to create lasting value and sustainable impact in fresh produce supply chain while improving local, social, economic and environmental aspects.
We feel our persistent efforts to challenge the status quo will connect like minded people around the globe and intensify the movement for safe and healthy food ecosystem.

Mission
To make available rightly sourced and safe food by adopting sustainable practices & effective use of technology.
To offer convenience through effective use of technology.
Be a preferred fresh produce category interface to our customers.
Develop accessible market place for farmers, food processors and entrepreneurs in produce supply chain.
Create value for the customers, producers, employees and all stakeholders by optimizing resources.

VIsion
Our vision is to shape the future of supply chain for consumers, for business and for the lasting benefit of society with access to global distribution of food and environmental sustainability.
The future of supply chain demands high level commitment to make a difference to critical world issues such as universal access to the global distribution of food and environmental sustainability. Supply chain leaders and their teams continue to demonstrate that social and environmental sustainability can also be a pillar of profitability.

values
We are a Family - We exist to build the business of our customers and suppliers. Our team work together as family and celebrate individual impact because every step forward brings us closer to our vision.
Earn Respect - We are honest in all of our business interactions with our team members and business partners and expect the same in return. We have respect for everyone by what we say and do.
Strive for Excellence - We strive to excel in everything we do and encourage simple and creative solutions to customer needs and business challenges. We seek to refine as we go to maximize opportunity and experience.
Awesome Service - We are committed to deliver high-quality products and awesome services at a superior value. We are always happy to help or serve our customers and suppliers.
Stay Healthy - Consuming right food is critical to stay healthy for everyone. We encourage sustainable farming techniques, develop better produce handling practices and promote good eating habits.

culture
Perform - We believe in adherence to high professional standards in our work, human kindness in our dealings with each other and we help the team make the best of their talents.
Recognize - We give our team challenging opportunities, recognition for achievement and maximum responsibility. We are custodian of important information and data related to our stakeholders and we ensure to keep it confidential.
Openness - Our teams are empowered with an extraordinary degree of independence. We believe in diversity and people from all walks of life. We challenge the status quo, flexible in approach and designed to evolve.
Learning - We believe that superior service to our partners depends on the high morale of our team. To progress, we stay curious, keep learning and applying. We invest a lot of time and money in training, learning and skilling.
